Health claims for high value foods

Recent regulations for health claims enable industry to take advantage of market opportunities and maximise export potential of food products by developing health claims to be exclusively used by holders of the validated food-health relationship.


Overview of health claims

Enabling industry to take advantage of market opportunities and maximise exports, recent regulations allowing self-substantiated health claims provides opportunities to develop food products that can carry health claims, and for that health claim to be exclusively used by the holder of the validated scientific evidence. 

What you need to know

Health claims must be backed by robust scientific evidence and will only be permitted on foods that meet certain nutrition requirements. You need to be familiar with the regulations, set out in Standard 1.2.7 of the Australia New Zealand Food Standards Code – Nutrition, health and related claims.

Self-substantiation of general level health claims

Find out more about how self-substantiation gives you flexibility to develop food products that can carry general level health claims and capture 'first mover advantage' in a competitive food innovation market.

International regulation and market acceptability

Through collaborating with international regulatory authorities, MPI is building confidence towards international market acceptability of New Zealand's health claims and working with countries that are developing health claim regulations.

Investment and other initiatives

Research and development investment and related initiatives are supporting the development of health claims for value-added foods.

Strengthening the health claims system

MPI is committed to working together with industry to create a robust health claims system which builds confidence towards international market acceptability by international regulatory authorities.

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