FarmIQ, owned by Silver Fern Farms and Landcorp, aims to create a demand-driven, integrated value chain for red meat that could grow the sector by 50% by 2025.
The programme consists of a suite of projects throughout the value chain, from on-farm production systems and genetics, to processing and analysis of market requirements.
The current supply chain is production-driven and inefficient.
Farmers are removed from customers and the supply chain has little ability to respond to changing consumer demands.
For the first time, information from throughout the value chain will be captured through the development of a farm management system.
This will enable farmer suppliers to understand what customers want, and importantly, how to use new research-based knowledge to tailor their farming systems and supply to meet these requirements, and ultimately deliver sustainable benefits to all sector participants: farmers, processors and marketers.
Electronic identification and traceability systems have been implemented, enabling the performance of individual animals to be measured from on the farm through to meat quality at the point of processing.
The FarmIQ programme now has more than 1500 farmers actively participating further integrations and trials will take the software to a far wider user base in the future.
An end-to-end integrated value chain for beef is now operational, with market launches of cuts backed by the Beef Eating Quality System (“Beef EQ”), and premium payments and information being fed back to supplying farmers.
Turnover for the Silver Fern Farms value-added range is now $68 milllion with a range of retail and food service products in key international markets. The most recent addition has been the German retail range of lamb, venison and beef in Germany’s largest retail chain EDEKA. The FarmIQ software now supports close to 4 million stock units being run on over 600,000 effective hectares.
In April 2017, FarmIQ commercially released two online packages, Health & Safety and Environment Planning, which each provide for the recording and reporting a farm needs to do based on industry good-practice guidelines. Also, the software now has data linkages with Farmax and Cashmanager Rural.
The Genetics workstream has developed a system for providing accurate and cost-effective predictions of sheep breeding values for meat quality and also supports the wider industry for productivity. A first is the development of eating quality traits for lamb, which will be available to all commercial breeders.
Programme start: November 2010 Length: 7 years PGP funding: $59 million Industry funding: $65 million Crown funding paid out to programme for work done to 31 May 2017: $58,241,821.28 Commercial partners: Silver Fern Farms, Landcorp Farming Ltd, Tru-Test Ltd Estimated potential economic benefits to NZ: $593 million per year by 2025
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