FarmIQ, owned by Silver Fern Farms and Landcorp, aims to create a demand-driven, integrated value chain for red meat that could grow the sector by 50% by 2025.
The programme consists of a suite of projects throughout the value chain, from on-farm production systems and genetics, to processing and analysis of market requirements.
The current supply chain is production-driven and inefficient.
Farmers are removed from customers and the supply chain has little ability to respond to changing consumer demands.
For the first time, information from throughout the value chain will be captured through the development of a farm management system.
This will enable farmer suppliers to understand what customers want, and importantly, how to use new research-based knowledge to tailor their farming systems and supply to meet these requirements, and ultimately deliver sustainable benefits to all sector participants: farmers, processors and marketers.
Electronic identification and traceability systems have been implemented, enabling the performance of individual animals to be measured from on the farm through to meat quality at the point of processing.
The FarmIQ programme now has more than 500 farmers actively participating, exceeding initial expectations. The programme's farm management system has been released in pilot form, and the "Decision Made" advertising campaign was launched in March 2013.
An end-to-end integrated value chain for beef is now operational, with market launches of cuts backed by the Beef Eating Quality System (“Beef EQ”), and premium payments and information being fed back to supplying farmers
Electronic tracking systems have been installed through all the Silver Fern Farms plants, enabling the capture of quality and yield information for cattle, deer and sheep.
Farm Management System launched commercially as “FarmIQ System” in August 2014, following the completion of core function development, and a commercial offer and pricing strategy, based on five software product options.
All Landcorp farms went live on the FarmIQ System in May and are providing positive feedback
10,000 individual sheep have been genotyped using the high-density chip and predictions developed for several meat quality traits
Locations of sheep genes for several meat quality traits have been identified
11 IQ Farms are now operational, acting as exemplars for the programme and sharing knowledge and experience with other farmers in their region.
Programme start: November 2010 Length: 7 years PGP funding: $59 million Industry funding: $65 million Crown funding paid out to programme for work done to 28 February 2017: $57,309,942.95 Commercial partners: Silver Fern Farms, Landcorp Farming Ltd, Tru-Test Ltd Estimated potential economic benefits to NZ: $1.1 billion per year by 2025
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