Primary sector roadmap to boost export earnings

For individuals Mā te takitahi

For businesses Mā ngā pakihi

The way to a more sustainable economy

'Fit for a better world – accelerating our economic potential' was a programme of work from 2020–2023 focused on sustainability, productivity, and inclusivity goals. Following the work of the Primary Sector Council, the roadmap ('Fit for a better world') was released in July 2020. It set out actions to bring together opportunities the Government considered would accelerate the opportunities for the primary sector to deliver more value for all New Zealanders.

Fit for a better world – 2023 progress update [PDF, 7.1 MB]

Fit for a better world – 2022 progress update [PDF, 5.3 MB]

Fit for a better world – 2021 progress update [PDF, 2.8 MB]

Fit for a better world – accelerating our economic potential [PDF, 2.1 MB]

The roadmap's themes

Our roadmap centred on 3 themes to boost productivity, sustainability, and inclusiveness.

Productivity: to add $44 billion in export earnings over a decade (2020 to 2030) through a focus on creating value.
Sustainability: to reduce our biogenic methane emissions to 10% below 2017 levels by 2030 and to between 24% and 47% below 2017 levels by 2050. Plus restoring New Zealand's freshwater environments to a healthy state within a generation.
Inclusiveness: to employ 10% more New Zealanders in the food and fibre sector by 2030, and 10,000 more New Zealanders over the next 4 years (between 2020 and 2024).