This research was commissioned by MPI to assess consumers’ attitudes and behaviours towards folic acid fortification. The objectives of the research were to find out about: bread consumption; attitudes towards fortification of bread with folic acid; attitudes towards fortification of food with vitamins and minerals; purchase intention with respect to products containing folic acid; and demographics. The survey contributes to the consumer section of the 2017 Monitoring and Evaluation Report.
Folic acid fortification: Consumers’ attitudes and behaviours (Colmar Brunton, September 2017)
Food science, Food Safety, Food safety and suitability research