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Our action plan has 4 goals
The 'MPI action plan 2025–2026' was launched in February 2025. The plan is focused on our mission, to grow the value of New Zealand’s food and fibre sector, through 4 goals.
- Doubling the value of exports by 2034.
- Delivering solutions for New Zealand farmers to reduce greenhouse gases by 2030.
- Protecting New Zealand from harmful pests and diseases.
- Backing the primary sector to win.
MPI action plan 2025–2026 [PDF, 5.3 MB]
Our vision and strategic outcomes
Our vision is that "New Zealand will be the world’s most trusted provider of high-value food and primary products."
Our action plan sets out what MPI will do to increase the value of our services, to boost the economic and environmental performance of New Zealand’s food and fibre sector, and to achieve the future we want for New Zealand.
We are focusing on 4 outcomes to achieve our vision and deliver greater value for New Zealand.
Prosperity | Tōnuitanga
Our food and fibre sector generates a thriving and sustainable economy for all New Zealanders.
We focus our expertise to support innovation and help producers create higher-value goods that are in demand worldwide. Our partnerships recognise the benefit that mātauranga Māori brings to building a more productive and sustainable sector. We work alongside industry and agencies to attract more people into the sector, create more fulfilling career opportunities, and grow our regional communities.
Sustainability | Kauneke Tauwhiro
Future generations will benefit from improved environmental performance by New Zealand’s food and fibre sector.
We support the food and fibre sector to adopt more sustainable land use practices, enhance biodiversity, restore freshwater environments, lower carbon emissions, and create a healthier marine environment. Through enhanced sustainability, we will improve the resilience of rural communities and the wider sector to potential disruptions and show consumers worldwide the importance we place on the planet’s future.
Protection | Whakangungu
Consumers know and trust that New Zealand's products are safe, healthy, and ethical, and that we protect New Zealand from pests and diseases.
MPI’s standards for food safety and animal welfare ensure that New Zealand’s food and fibre products are valued by consumers for being safe, suitable, and ethically and sustainably produced. We help to build strong supply chains so New Zealand’s communities have reliable sources of quality food. We support industry to increase the transparency of their production systems. Our biosecurity system ensures that the food and fibre sector and the environment are safeguarded from biosecurity risks. Science and knowledge form the basis of our food safety and biosecurity standards and recommendations.
Visible Leadership | Ngā Manukura
We work in partnership to enable the food and fibre sector to thrive.
We are focused on developing more meaningful partnerships to accelerate the productivity, sustainability, and inclusiveness of the food and fibre sector. We are open, agile, engaging, and proactive in how we interact with partners and stakeholders.
Strategic intentions to 2028
Our 'Strategic intentions 2024–2028' sets out the strategic objectives we intend to achieve or contribute towards in the medium term.
Strategic intentions 2024–2028 [PDF, 6.7 MB]
Annual reports
In our annual reports, we give an overview of our operations and assess our strategic performance over the past financial year.
MPI annual report 2023–24 [PDF, 10 MB]
