Download Folic acid fortification: Consumers’ attitudes and behaviours (Colmar Brunton, September 2017)

This research was commissioned by MPI to assess consumers’ attitudes and behaviours towards folic acid fortification. The objectives of the research were to find out about: bread consumption; attitudes towards fortification of bread with folic acid; attitudes towards fortification of food with vitamins and minerals; purchase intention with respect to products containing folic acid; and demographics. The survey contributes to the consumer section of the 2017 Monitoring and Evaluation Report.