Download Optimising Menu Labelling

New Zealand Food Safety commissioned research to understand what (if any) impact the inclusion of energy labelling on menu boards has on influencing consumers to purchase lower energy foods. Most respondents say that they are unlikely to use menu labelling, however overall, those seeing energy information on menus ordered 12% less energy. Decrease in energy ordered was only seen in adults. Youth ordered 4% more energy. Education is critical to strengthen the impact of menu labelling.