Steps to exporting pet food

[Animations play during the video and the narrator speaks. Upbeat music plays.]

[The title of the video comes onto screen: Thinking of Exporting Pet Food?]

Narrator: "Thinking of Exporting Pet Food?"

[The first scene shows a dog and a cat sitting next to empty food bowls. Dog and cat food packets then tip food into the bowls.]

"If you want to export pet food, you need to know which rules apply."

[A plate with pet food ingredients pops up. A globe of the world also pops up with location pointers.]

"There are different rules depending on things like the ingredients in your pet food and the market you're selling to.

[The dog and cat are seen again sitting.]

"Just to be clear, when we say 'pet food', we mean food for cats and dogs."

[A table pops up in front of the cat and dog with 3 groups of images for 'food for regular meals', 'treats', and 'nutritional supplements'. The cat peeks out from behind the table.]

"It includes:

• food for regular meals
• treats, and
• nutritional supplements."

[The food disappears and numbers 1, 2, and 3 pop up with the cat swatting at them as they appear.]

"To help you work out what you need to do, we're going to ask you 3 questions.

[Question text 'Can you call it pet food?' appears.]

"Firstly, can you call it pet food?"

[The screen is split into 4 squares. The first square shows a dog with a bowl of dog food. The second square shows a plate of ingredients and a form with a manufacturing image. The third square shows a pack of dog food with a label. The fourth square shows a records book and receipts.]

"To be called pet food under New Zealand rules, your product needs to meet our requirements for things like:

• being fit for purpose
• ingredients and manufacturing
• labelling
• and record keeping."

[A scroll with ACVM on the front comes onto screen along with a plate with dog treats, supplements, and medicines.]

"The requirements we use are in the Agricultural Compounds and Veterinary Medicines Regulations (we call it ACVM for short)."

[Question text 'What’s in your pet food?' appears.]

"The second question is, what's in your pet food?"

[The screen is split into 3 with 3 plates that pop up. The first shows animal products, the second shows grains and vegetables, and the third shows a mixture of both.]

"Pet food can be made from:

• animal products
• grains and vegetables
• or a mixture of both.

[A scroll with the letters APA appears next to the plate with animal products including chicken, salmon, red meat, and mussels. The other plates disappear from view. A cat's paw grabs the salmon from the plate.]

"If your pet food contains any animal products, the other rules you need to know about are in the Animal Products Act, or the APA for short.

[The screen is split into 4 squares. The first screen shows an exporter holding a document with 'MPI registered' on it. The second square shows 2 forms with 'Overseas Market Access Requirements' on them. The third screen shows a factory next to a form 'Risk Management Programme' and a man in a factory uniform. The fourth square shows a form named 'Export Certificate' and a form named 'Risk Management Plan'.]

"You might need to:

• register as an animal products exporter
• meet the Overseas Market Access Requirements, or OMARs, as we call them
• make and handle your pet food under a Risk Management Programme or use a registered Further Pet Food Processor
• and get an animal products export certificate. You can only get one if everyone under the supply chain has a Risk Management Programme."

[Question text 'What does your overseas market need you to do' appears.]

"Finally, the third question is, what does your overseas market need you to do?"

[A man is on the phone in an office with a window behind him, showing the Sydney Opera House.]

"Regardless of what your pet food is made of, ask your importer what your overseas market needs you to do."

[The screen split to also show an exporter in New Zealand on the phone. She raises her arm holding an ACVM statement.]

"Some overseas markets need you to show that your pet food could be sold in New Zealand, even if you only plan on exporting it."

"You need to get a statement from MPI for this."

[The video zoom to the bottom right corner, where the dog pops up holding a 'to do' list in its mouth.]

"So that gives you a quick overview of the rules you need to know to export pet food."

[The exporter appears, using a computer. She is looking at the MPI website.]

"Go to the 'Steps to exporting pet food' page on our website to find out what you need to do."

[She opens the pet food glossary and the pet food decision tree guides and scrolls through them.]

"You’ll find the pet food glossary and the pet food decision tree guides to help you.

[The video pan up to the sky, where the email address exporterhelp@mpi.govt.nz appears.]

"And if you've still got questions, or just need a bit of help or advice, contact us at exporterhelp@mpi.govt.nz."

[End of transcript]